Despite the second half of its title, this is NOT a self-help book. Rather, it is a must-read for students and recent grads, especially those in public relations, advertising, journalism, film, business, theatre and related fields.
A provocative read, it reveals how inquisitiveness and curiousity are keys to connecting with your audience, readers, customers and coworkers. Fans of Grazer's TV shows and films - which include “24,” “A Beautiful Mind" and "Apollo 13" - will enjoy the back-stories on many of these productions.
This is not bedtime reading. I couldn't put it down, and it generated so many ideas that I had to jot down thoughts as I read.
(Bonus material: You'll learn the story behind the spiky hair).